Biggenden's marketing guru is off to Canberra
BURNETT Livestock and Realty's marketing guru Kylie Svensson has made it to the final round of selection for the 2019 Australian Livestock and Property Agents Agency Award.
Taking part in the award process allows applicants with less than 10 years of experience to showcase their unique marketing abilities in the stock and station agency profession.
To reach the national finals, applicants have to compile a submission outlining a marketing or innovation campaign they have developed.
Kylie chose to base her submission on the marketing of the Biggenden Saleyards rebuild.
"I was very passionate about making sure that we documented the project - I felt it was a once in a lifetime opportunity to see a saleyards rebuilt,” she said.
"I also wanted the wider community to come along for the ride and be as excited as we were with the changes.”
Kylie systematically took footage using various tools to capture the major changes unfolding as the rebuild progressed. This was then shared through multiple forms of media with an explanation of what they were seeing and the benefits.
"I still get a kick when people mention that they loved seeing the progress. The drone literally gave everyone a bird's eye view and was quite breathtaking at times.”
It wasn't until months after the completion of the saleyards that Kylie entertained the idea of entering into the agency award.
"Stephanie has been encouraging me for years to nominate but this year it just felt like the right time - I think I shocked Stephanie when I said I was going to throw my hat in the ring,” she said.
Kylie is now off to Canberra next week for the national interview before a panel of three judges. Accompanying Kylie on her trip to Canberra will be Stephanie Whitaker, along with fellow staff Jessica Rollinson and Petrina Tuite.
If Kylie wins the award she will head off to Canada in July 2020 on a saleyards and farming tour and go to the Calgary Stampede.
Burnett Livestock & Realty has previously had two Queensland finalists, Lance Whitaker in 2009 and Stephanie Whitaker in 2011 who went on to win the award.