Campaign to eat mandarins
IT'S one of the most popular fruits in the North Burnett region and mandarin season is blooming.
With growers working long days and nights to ensure the best mandarins are sold to the consumer, they've decided social media is the best way to get the message out there.
Three years ago the hashtag #MandyMonday was developed with the aim of getting people eating mandarins and spreading the word.
Laura Parr from Glen Grove Orchard in Gayndah said the social media campaign attracted visitors and tourists and interacted with people across the region.
"It's been running for three years now and we've ensured it to be as interactive as possible.
"People who like the Facebook page can share a picture with the hashtag #MandyMonday and each week we pick out a winner,” Mrs Parr said.
"We just try and spread the word as much as possible. It also engages with the citrus growers in the Burnett region as they are administrators of the page.”
Mandarins have many benefits for health, Mrs Parr said.
"They're very healthy and one of the best fruits. They're sweet and juicy and this time of the year is proving to be quite successful.
"I would say the mandarins in season right now are the best in the region and they are full of Vitamin C.
"We have the We Heart Citrus Facebook page, which has a lot of the growers who post how they're going and they let the general public know what types of mandarins are in-store.”
The initiative encourages those who use social media to show their friends what eating healthy is about.
"The mandarin season still has a little while to go, but everyone is quite busy with the packing sheds and sending the mandarins off to the shops,” Mrs Parr said.
With mandarins, there are several options available for parents of schoolchildren.
"You can make a mandarin cake - they're delicious and you can place them in lunch boxes for the kids to eat,” Mrs Parr said.
It's never too late to join the campaign and eat a mandarin to support growers in the North Burnett region.
"It doesn't matter what farm the mandarin comes from, I think the general public just love eating mandarins,” Mrs Parr said.
You can join the campaign by liking the We Heart Citrus Facebook page or posting #MandyMonday.