Citrus growers advised to use Chinese social media

CITRUS Australia has advised citrus growers who export to China to embrace Chinese social media platform WeChat.

CEO Judith Damiani told a fresh produce network last week about the benefits of the social media platform in regards to exports and getting to know importers.

"It was my first public presentation using WeChat and once you get the hang of the translation timing its actually quite fun to speak, type and upload images or slides for an interactive and low-cost session with thousands of interested people on the other side of the world," Ms Damiani said.

Shanghai based importer Kurt Hung told the Citrus Market Outlook Forum in March that almost everybody in China uses WeChat.

"If you want to do business or connect to Chinese friends, you really need to install WeChat to your phone," Mr Huang said.

WeChat is the largest social media messaging platform in China with over 700 million active users.

Other social media sites such as Facebook and Twitter are regularly restricted.

Topics:  citrus rural social media

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