HELPING HAND: Coles have pledged to match every dollar donated at the checkouts to help struggling farmers.
HELPING HAND: Coles have pledged to match every dollar donated at the checkouts to help struggling farmers. Marissa Newman

Coles helps farmers in tough times

COLES has launched a fundraising appeal in more than 800 supermarkets across Australia to help families suffering from the drought.

All funds raised at the checkout will be provided to the Country Women's Association to provide support to drought-affected families to help cover household expenses such as school supplies and food, medical, electricity and water bills.

Coles managing director John Durkan said Coles was keen to do more to support families affected by drought.

"Many of our team members at stores in drought-affected communities have heard harrowing stories from customers about the impact of the drought,” Mr Durkan said.

Mr Durkan said that store teams in these communities have helped by collecting donations of non-perishable food or by providing gift cards, but as a company wanted to take action at a national level to help more families facing hardship right now and to help farmers to combat drought in the future.

Coles' support will involve a fundraising appeal for CWA's drought relief efforts whereby customers can donate $2, $5, $10 or any amount that they choose at any Coles checkout across Australia.

Coles has also pledged $5 million in grants or interest free loans from the Coles Nurture Fund for farmers who have a project which will help them to combat drought in the future.

Coles is also supporting its grass fed beef suppliers by buying their livestock as grain fed beef if the farmers have been forced to feed grain to their cattle during the drought.

Coles has pledged to match dollar-for-dollar every donation by Coles' customers for the entire month of August to help farming communities doing it tough due to drought conditions.

"We know our customers want to do more to support families affected by drought, for every donation no matter how big or small, customers can be assured that they will be making a difference to the rural communities experiencing hardship and distress,” Mr Durkan said.


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