Australians have voted for these supermarket products as their favourites. Image: Supplied
Australians have voted for these supermarket products as their favourites. Image: Supplied

Most popular grocery items revealed

Dilmah tea, Mainland cheese and crackers and Old El Paso tacos are among Australians' favourite grocery store items, a new survey has revealed.

More than 9000 Australian shoppers had their say in the Product of the Year awards to select their favourite supermarket goods out of 29 different categories.

Coles had a record number of wins with 11 awards across a number of categories including bakery, coffee, body care and dessert.

Of the 29 categories, eight fell under 'vegetarian/vegan' and 'health food', highlighting some of the plant-based alternatives Australians are shifting to.

Research undertaken by Roy Morgan found nearly 2.5 million Australians had either completely moved to a vegetarian diet, or were close to doing so.

Industry experts projected the meat-free sector to exceed $25 billion by 2030.

The product winners among the ‘vegetarian/vegan’ and ‘health food’ categories. Image: Supplied
The product winners among the ‘vegetarian/vegan’ and ‘health food’ categories. Image: Supplied

Among the vegetarian and vegan category winners were NESCAFÉ Gold Plant Based Lattes, V2 Plant Based Meat; Coles Chocolate Hazelnut Slice 2 Pack; and 7-Eleven No Sausage Roll.

The beauty, oral care, and skincare products voted as favourites include LPO Rewind Age Defence Night Cream 50mL as well as two types of KOi hand wash and a body butter.

Favourite supermarket beauty products in the Product of the Year Awards 2021. Image: Supplied
Favourite supermarket beauty products in the Product of the Year Awards 2021. Image: Supplied

Popular brands General Mills, Gillette and Nescafe were also mentioned in this year's awards program.

Product Of The Year Awards consumer research conducted by Nielsen found COVID-19 caused mass disruptions in usual shopping habits, resulting in 64 per cent of consumers trying out new products and brands for the first time.

Of those who had experimented with new products, 21 per cent said they would buy the product again.

It also suggested 75 per cent of consumers would likely purchase Australian made products in future while 74 per cent would buy what was convenient for them.

The home care products that were voted to be Aussie favourites. Image: Supplied
The home care products that were voted to be Aussie favourites. Image: Supplied

According to the research, Woolworths was labelled by shoppers as the best retailer for a range of attributes, including cleanliness, best or widest range of fresh produce and best online shopping experience.

Overall, 70 per cent of shoppers claimed Woolworths and Coles showcased the best management across the board in their ability to adapt and handle the COVID-19 pandemic.

The top products were chosen through a rigorous process where a panel of judges from various industries tested the products for quality, credibility, and innovation.

The finalists were then reviewed and voted on by 9,000 Australians, with Nielsen research determining the winners by cross checking key criteria on its relevance, uniqueness, excitement, likability, distinctiveness and innovation.

Australians have voted for these supermarket products as their favourites. Image: Supplied
Australians have voted for these supermarket products as their favourites. Image: Supplied

Product of the Year Director Sarah Connelly said it was the first time in the awards' 12-year history there had been so many meat-alternatives and vegan products win an award.

"COVID-19 definitely impacted all areas of our lives, with shopping experiences taking a massive hit in the early stages of the pandemic," she said.

"But we have been truly impressed to see the way brands have adapted and expanded their offerings to give consumers more options across a wide range of categories to suit all tastes and lifestyles."

Originally published as Most popular grocery items revealed


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