Peter Alexander's wearable kids' collection.
Peter Alexander's wearable kids' collection.

Peter Alexander brings pyjamas to playtime

Wearing pyjamas as day wear is the hottest new trend for winter but before you pull on your flannies and swing by the shops, you should know this trend is for kids only.

These days adult PJs are so cute and comfortable that many of us have had a moment wondering if they could be passable in public.

The answer is probably not but this line for kiddies from Peter Alexander is the exception.

"We set out to create a wearable kids' collection that children can enjoy being a kid in and that was also still very much Peter Alexander - fun, playful and a bit cheeky,” Alexander says.

"We believe we have achieved this and are very excited to share the new range with our PA kids.”

Peter Alexander's wearable kids' collection.
Peter Alexander's wearable kids' collection.

This line will make any adult jealous, not only because on top of not paying rent or taxes, kids now get to wear pyjamas and call it fashion but also because these designs are fun, bright and actually pretty cool.

Fun, bright patterns, big metallic spots and stars, cheeky slogans such as "What's not to love?”, "The next big thing” and "Pretty fly for a little guy”, funky hoodies and beanies and an actual unicorn hood - the whole collection is the perfect representation of everything that's awesome about being a kid.

That's exactly what Alexander had in mind.

"I definitely released my inner child creating this new line of play wear for kids,” he says.

Peter Alexander's wearable kids' collection.
Peter Alexander's wearable kids' collection.

"We know our customers love our sleepwear so it was really important to us that we didn't lose the signature Peter Alexander look and feel.”

Children's fashion has become a huge niche in the fashion market, spurred along by social media and online marketplaces such as Etsy, meaning that pieces are often hand-crafted, ethically made and unique. Piper and Me, Velvet and Honey, The Bee and the Fox, and Dear Nolita are a few doing beautiful things.

For winter, you'll see a lot of woolly, knitted items - chunky jumpers, beanies, mittens and booties - yes, just like grandma made when you were a kid.

Peter Alexander's wearable kids' collection.
Peter Alexander's wearable kids' collection.

Neutral, earthy tones are big since the world agreed that boys aren't required to be decked out in baby blue and little ladies can wear colours other than pink. Just like adults, layers are very in for tots and, like PJs, they can get away with things adults just can't.

Thick, patterned tights under a pair of corduroy overalls with a slogan tee underneath, paired with an optional scarf, mittens or hat depending on how cold it is.

The textures don't matter, clashing colours don't matter - mix, match and watch the magic happen.


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