Small business frames out new opportunities
THE coronavirus pandemic has caused one North Burnett business to think outside the picture frame to keep her business ticking over.
Kencraft Picture Framing in Gayndah has moved into the online world, following the fallout of the coronavirus.
Alison Kenny has been a small business owner for close to 20 years: framing, trophy engraving, and supplying school uniforms for the community.
Since the coronavirus hit, Mrs Kenny said her turn over in April was down by 46 per cent compared to April last year.
“It all came to an abrupt halt with all the schools, clubs, and organisations all closing,” Mrs Kenny said.
“It made me sit down and think about ways I could think outside the box to keep things ticking over.”
Mrs Kenny has been working with schools from Biggenden to Monto, but with the uncertainty of restrictions, her work has been reduced greatly.
This period of isolation has helped her look to alternate avenues for her business, personalising smaller items such as key rings, pens, bag tags, chopping boards, and stubby holders, while creating a stronger online presence.
“The pandemic has forced a lot of businesses just to stop, and think about the next move,” she said.
“With my business, I’ve been able to do some creative things, and have been able to give them more exposure.”
Mrs Kenny has now created an online shop full of her wares, posting them across Queensland, and even to Victoria.
“There’s no point in just sitting and wondering what you can do,” Mrs Kenny said.
“I was able to think about other things I hadn’t done, and how I could personalise them for my customers.
“It made me realise what I can do better.”